What product teams miss by not listening to sales calls

A research channel already running

Product teams invest heavily in interviews and testing, then overlook the hundreds of conversations sales has every week with the exact same audience.

Those calls contain feature requests, competitor comparisons and descriptions of real workflows, all offered without prompting.

Closing the distance

The difficulty has always been volume. Nobody can listen to four hundred calls, and a summarised version filtered through a quarterly report loses the specifics that made it useful.

Making that material searchable gives product a direct line to how customers describe their problems in their own words.